• Personal Branding Basics

    There was a time when building a personal brand was exclusively the stuff of rock stars, magazine cover models, professional athletes and otherwise made famous people. You needed a publicist, an agent, a manager, and you had to be ready to make a spectacle of yourself to get noticed. In short, you were able to […]
  • Branding Our WPC Athletes – P...

    The WPC is far more than just a place to compete, we also provide a platform for our athletes to build their personal brand so they can enjoy success off the stage as well as on. In this episode WPC CEO Darren Owen talks about the opportunities the WPC provides for their athletes so they […]
  • There’s More To Modeling Than...

    Fitness photographers love working with athletes when they are in peak condition and athletes love to be photographed when they are in top condition around contest time. Those kinds of memories can only be made with months of hard work and sacrifice and the changes made in not just your body, but your life during […]